How to Set Up Your LinkedIn Profile (Step-by-Step for C-Suite Executives)

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First time on LinkedIn? Here's a quick guide to get you started.


Follow these steps to set up your LinkedIn profile:


Click “Join now” or download the LinkedIn app and tap “Join.”

Use a professional email address (ideally not your current company domain) and create a password. LinkedIn will ask for your name, location, and job title. You can enter your current C-level title (ex: "Chief Operating Officer") and your company name.

Check your inbox for a confirmation code from LinkedIn. Enter the code to verify your email.

Upload a high-resolution, professional headshot,nothing casual or blurry. You want to look approachable, polished, and confident.

This goes just below your name. Instead of just putting your title, use this space to summarize your value. For example:
“COO | Driving Operational Excellence, Scalable Growth, and Cross-Functional Team Leadership”

List your recent executive roles with company names, titles, and years. Don't worry about writing detailed descriptions yet,we’ll help you optimize that later.

Include your degrees and institutions (ex: MBA, Stanford University). No need to include years unless you graduated recently.

Click “Edit public profile & URL” on the right-hand side of your profile. Shorten your URL to something simple like:
linkedin.com/in/firstnamelastname

Step 9: Add a Banner Image (Optional but Recommended)


This goes behind your profile photo. Use a clean image that fits your industry,something abstract, professional, or company-related.

This is where your executive story goes. Start with a strong intro and highlight your leadership style, value, and key accomplishments. (If you’ve received copy-and-paste content from us, this is where it goes.)

Start by connecting with people you know,former colleagues, board members, peers. Add a short note when you send a connection request (ex: “Great to reconnect here!”).

Step 12: Follow Companies and Thought Leaders


Follow your company, competitors, and relevant influencers to keep your feed tailored to your interests.